> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lynxssp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting Started

> Overview of the Lynx SSP Ad Serving API for media owners

## Overview

The Ad Serving API offers media owners a RESTful HTTP interface, enabling them to request ads, receive ad responses, report proof of plays (PoPs) and fired URL Tracking. This API serves as the bridge between your digital out-of-home (DOOH) inventory and the Lynx SSP platform, allowing for real-time ad delivery and comprehensive tracking.

<img src="https://mintcdn.com/lynxssp-91a2d3cb/mW8xoZkY0EVm6X7W/images/api.png?fit=max&auto=format&n=mW8xoZkY0EVm6X7W&q=85&s=6fecb17a68d871e14508d97e2ad28125" alt="API flow" width="1024" height="500" data-path="images/api.png" />

## What is the Ad Serving API?

The Ad Serving API is a programmatic advertising solution that enables:

* **Real-time Ad Requests** - Dynamically request ads when your screens are ready to display content
* **VAST Response Delivery** - Receive industry-standard VAST (Video Ad Serving Template) tags for seamless ad playback
* **Comprehensive Tracking** - Report impression data and user interactions back to the platform
* **Flexible Integration** - Works with various content management systems and media players