> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lynxssp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Performance Monitoring

> Monitor and analyze your programmatic campaign performance through comprehensive dashboard metrics

## Overview

As a media owner, you can monitor your programmatic campaign performance through multiple dashboard views. The platform provides detailed metrics and analytics to help you optimize ad delivery and maximize revenue.

## AdExchange Dashboard

### Accessing the Dashboard

1. Navigate to the **"Inventory"** menu in your dashboard
2. Click **"AdExchange"** to access the performance metrics

<Info>
  The AdExchange dashboard provides real-time insights into your programmatic advertising performance across all connected inventory.
</Info>

### Available Metrics

| Metric          | Description                                                                                                             | Use Case                                            |
| --------------- | ----------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------- |
| **Ad Request**  | Total number of times an ad was requested by the platform, including all attempts to serve an ad, regardless of success | Monitor request volume and identify demand patterns |
| **Ad Response** | Total number of times an ad successfully responded to a request, indicating ad availability                             | Measure fill rate and platform responsiveness       |
| **Ad Played**   | Total number of times an ad was successfully displayed and played on screens                                            | Track actual ad delivery and display success        |
| **Spend Rate**  | Rate at which advertiser budgets are consumed, calculated per thousand impressions or clicks                            | Understand revenue velocity and budget pacing       |
| **Impression**  | Total number of times an ad was viewed or loaded, including both visible and non-visible impressions                    | Measure total ad exposure and reach                 |
| **Revenue**     | Total earnings generated from ads served and displayed                                                                  | Track monetization performance and earnings         |

### Key Performance Indicators

#### Fill Rate

```
Fill Rate = (Ad Response / Ad Request) × 100%
```

**Target:** >90% for optimal monetization

#### Play Success Rate

```
Play Success Rate = (Ad Played / Ad Response) × 100%
```

**Target:** >95% for reliable ad delivery

#### Revenue Per Impression

```
RPM = (Revenue / Impressions) × 1000
```

**Use:** Compare performance across different time periods

## Playlist & Playlog Monitoring

### Accessing Inventory-Specific Data

For detailed monitoring of individual inventory performance:

1. **Copy the inventory name** you want to check for programmatic campaign data
2. Navigate to **"Inventory"** → **"Display"**
3. **Click** on the specific inventory to view details
4. Go to **"Playlist & Playlog"** section
5. **Click "Show Playlog"** to view detailed play data

<Tip>
  Use the playlog feature to troubleshoot specific inventory issues or verify ad delivery for particular screens.
</Tip>

### Playlist & Playlog Data

The detailed view provides:

* **Scheduled Content** - Planned ad placements and timing
* **Actual Playback** - Real-time confirmation of content delivery
* **Performance Metrics** - Screen-specific analytics and success rates
* **Error Logs** - Troubleshooting information for failed deliveries
* **Proof of Play** - Verification data for advertiser reporting

## Monitoring Best Practices

### Daily Monitoring Tasks

<Check>
  **Review Fill Rates** - Monitor ad request to response ratios
</Check>

<Check>
  **Check Revenue Trends** - Track daily earnings and identify optimization opportunities
</Check>

<Check>
  **Verify Playback Success** - Ensure ads are displaying correctly on physical screens
</Check>

<Check>
  **Monitor Error Rates** - Identify and address technical issues promptly
</Check>

### Weekly Performance Reviews

* **Trend Analysis** - Compare performance week-over-week
* **Inventory Optimization** - Identify top and underperforming screens
* **Revenue Analysis** - Analyze earnings patterns and seasonal trends
* **Technical Health** - Review system performance and API response times

### Monthly Reporting

* **Comprehensive Analytics** - Generate detailed performance reports
* **ROI Assessment** - Evaluate programmatic performance vs. direct sales
* **Capacity Planning** - Assess inventory utilization and expansion opportunities
* **Advertiser Insights** - Understand demand patterns and pricing trends

## Troubleshooting Common Issues

### Low Fill Rates

* **Check API Integration** - Verify ad requests are properly formatted
* **Review Inventory Setup** - Ensure venue and screen configurations are correct
* **Validate Targeting** - Confirm inventory metadata supports advertiser requirements

### Revenue Discrepancies

* **Impression Tracking** - Verify all tracking URLs are firing correctly
* **Proof of Play** - Ensure PoP reporting is functioning properly
* **Dashboard Sync** - Allow time for data processing (up to 60 minutes)

### Playback Issues

* **Screen Connectivity** - Check network connections for individual screens
* **VAST Compatibility** - Verify media player supports received ad formats
* **Content Delivery** - Ensure creative assets load properly on target screens

## Advanced Analytics

### Custom Reporting

* **Date Range Filtering** - Analyze performance across specific time periods
* **Inventory Segmentation** - Compare performance across different venue types
* **Campaign Attribution** - Track individual campaign contribution to overall revenue

### API Integration Monitoring

* **Request Volume** - Track API call patterns and identify anomalies
* **Response Times** - Monitor API performance and latency
* **Error Rates** - Track failed requests and system reliability

<Warning>
  Regularly monitor your integration health to ensure optimal ad delivery and revenue performance. Set up alerts for significant changes in key metrics.
</Warning>

<Info>
  For detailed performance optimization guidance or technical support with monitoring tools, contact our support team.
</Info>