> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lynxssp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Common Terms

This glossary provides definitions for the key terminologies, metrics, and features used across the Lynx SSP platform to help you manage your campaigns, inventory, and reporting effectively.

## A

**Ad Exchange**: The monitoring page where you track the performance of programmatic campaigns running on your DOOH inventory, showing the activity log between Lynx SSP (as the Supply-Side Platform) and connected DSPs.

**Ad Played**: The total number of times an ad was successfully displayed to your audience after being served, meaning the ad actually appeared on your inventory.

**Ad Request**: The total number of requests made by the platform to display an ad, regardless of whether the ad was ultimately shown.

**Ad Response**: The total number of times a request successfully received a response, indicating an ad was available and ready to be displayed.

**Approval Status**: The state of a creative pending review in Creative Approval — either **Need Approval**, **Approved**, or **Rejected**.

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## B

**Bid Price**: The price a DSP offers for an ad slot during real-time bidding. If the Bid Price exceeds the Floor Price, the creative is displayed; otherwise, filler content plays instead.

**Brand Management**: The settings feature used to create and manage brand records — including name, description, and assigned members — within your organization.

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## C

**Campaign**: A collection of information related to the advertising content displayed on your inventory. Campaigns let you create, run, and manage advertising for one or more brands.

**Campaign Label**: Indicates where a campaign originated — **Internal** (created by your own Media Owner organization) or **External** (created by a Media Buyer or 3rd Party).

**Campaign Status**: The current state of a campaign — **Not Started**, **Running**, or **Finished** — based on whether its Media Plan has launched or completed.

**Campaign Type**: Either **Regular** (multiple campaigns can share slots on one billboard) or **Exclusive** (a client books 100% of the slots on a billboard with 0% occupancy for the booked period).

**Completion Rate**: The percentage of a creative that plays through to the end before moving to the next item in the rotation.

**Connection Type**: The method used to link a DOOH inventory to its physical screen — **Screen App**, **HTML5**, or **API Integration**.

**CPM (Cost Per Mille)**: The estimated cost to reach one thousand impressions, used to evaluate the cost-efficiency of a deal or campaign.

**Creative Approval**: The review workflow that lets a Media Owner approve or reject programmatic ad creatives from DSPs before they air on inventory.

**Creative Status**: Either **Draft** (not yet sent to the playlist) or **On Playlist** (added into the active campaign sequence).

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## D

**Deal Management**: The feature used to create and manage closed programmatic deals — Programmatic Guaranteed or Private Marketplace — with specific advertisers or agencies.

**Deal Status**: Either **Inactive** (the default after creation; unusable by DSPs) or **Active** (available for programmatic transactions).

**Deal Type**: Either **Programmatic Guaranteed (PG)** or **Private Marketplace (PMP)** — see entries under P.

**DOOH (Digital-Out-of-Home)**: Digital outdoor media that uses electronic screens to display ads or content, such as digital billboards (videotron) and mobile LEDs, which can be managed in real time.

**DSP (Demand-Side Platform)**: The advertiser-side platform — such as The Trade Desk — that buys your inventory programmatically and connects to Lynx SSP as the Supply-Side Platform.

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## F

**Filler Content**: The default creative media played on a billboard when no campaign is currently running on it.

**Fleet**: Moving media inventory placed on vehicles such as buses, taxis, trucks, or LED cars, reaching audiences across multiple locations as the vehicle travels.

**Floor Price**: The minimum bid required for a DSP's response to win and display its creative; if the Bid Price falls below the Floor Price, filler content is shown instead.

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## G

**Geofence**: A mapped area — circular, square, or polygonal — defined using GPS or RFID technology to measure audience numbers around moving or mobile billboard media.

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## I

**Impression**: The total number of times a campaign is displayed or loaded on your inventory, regardless of whether the audience interacted with it.

**Inventory**: A registered billboard or display asset on the Lynx SSP platform, classified as either DOOH or OOH.

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## M

**Media Library**: The page used to store, organize, and select uploaded creative assets and filler content for use across your inventory and campaigns.

**Media Owner**: The primary user role on the platform — the publisher who manages inventory, runs campaigns, and sells advertising space.

**Media Plan**: A sub-structure within a campaign that lets you break a complex client brief (e.g., multiple cities or billboard types) into manageable parts without creating separate campaigns.

**Member**: A user account invited into a brand or organization, managed through Members Management.

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## O

**Occupancy Rate**: A display showing how much space or opportunity remains across the media plans currently filling a DOOH inventory.

**Online / Offline**: Screen statuses for a Screen App–connected device — **Online** means the device is powered on and ready, **Offline** means it's connected but turned off.

**OOH (Out-of-Home)**: Conventional, static outdoor media — such as billboards, banners, and posters — displayed in a fixed, printed visual format.

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## P

**PG (Programmatic Guaranteed)**: A one-to-one automated deal between an advertiser and a Media Owner with fixed, pre-agreed terms and no auction involved.

**Place Based**: Inventory placed in high-footfall specific locations — such as malls, airports, or train stations — designed to target audiences in that area.

**Playlist**: The sequence of creative content, drawn from various media plan campaigns, scheduled to play on a DOOH inventory.

**Playlist Order**: The feature used to reorder or sort the playback sequence of creative content on a Screen App–connected inventory.

**Playlog**: A detailed, timestamped log of when each piece of creative content played on an inventory, down to the second.

**PMP (Private Marketplace)**: A closed, invite-only programmatic auction open only to advertisers selected by the Media Owner — positioned between an open auction and a PG deal.

**Programmatic**: The feature that enables automated, real-time buying and selling of DOOH inventory between Lynx SSP and connected DSPs.

**Proof of Play (PoP)**: Photo or video evidence confirming that a client's creative content actually displayed on an inventory, used to build trust and support campaign reporting.

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## R

**Real-Time Bidding (RTB)**: The auction mechanism used in programmatic and PMP deals, where the winning price is determined dynamically based on competing bids.

**Revenue**: The total earnings a Media Owner receives from advertisers for displaying their campaigns through programmatic transactions.

**Roadside**: Inventory placed along highways, main roads, or other high-traffic areas — such as billboards — intended to capture the attention of passing motorists and pedestrians.

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## S

**Sandbox Environment**: A testing environment provided for the Ad Serving API, used before moving an integration to production.

**Screen App**: Lynx SSP's own default media player application, used to manage and display the rotation of campaign and filler creative content on a screen.

**Screen Status**: The connectivity state of a screen, which varies depending on connection type — for example, **Not Connected**, **Offline**, **Online**, or **Not Available**.

**Spend Rate**: How quickly an advertiser is using their budget, often calculated against CPM.

**SSP (Supply-Side Platform)**: The publisher-side platform — Lynx SSP itself — that makes inventory available for purchase by connected DSPs.

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## U

**UAT (User Acceptance Testing)**: The required testing process completed before an Ad Serving API integration is approved for production use.