> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lynxssp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Information

When firstly creating a campaign on the Lynx SSP Platform, you will need to prepare and enter some information or data in the following form:

<img src="https://mintcdn.com/lynxssp-91a2d3cb/mW8xoZkY0EVm6X7W/images/documentation/campaign-management/create/campaign-information/add-new-campaign-form.png?fit=max&auto=format&n=mW8xoZkY0EVm6X7W&q=85&s=3529252c28cbf5063d7371ca4517f788" alt="Campaign Information" width="1920" height="982" data-path="images/documentation/campaign-management/create/campaign-information/add-new-campaign-form.png" />

Based on the form above, the information or data required to create a new campaign is as follows:

<Steps>
  <Step title="Campaign Name (Required)">
    You can enter the name of the campaign you created or manage.

    <Info>
      The campaign name you use cannot be duplicated. When you enter a campaign name that has been used previously and still exists in the system, the system will issue a warning that the campaign name cannot be used.
    </Info>
  </Step>

  <Step title="Campaign Type (Required)">
    You must choose one of the two types available for a campaign: **Regular** or **Exclusive** ([See Campaign Type ↗](/documentation/campaign-management/campaign/type)).
  </Step>

  <Step title="Duration (Required)">
    <Info>
      The selected campaign duration will be used when you filter the Campaign Report page. The date range that will be active as a filter on the campaign report page is the range of the campaign duration ([See Campaign Report ↗](/documentation/campaign-management/reports/overview)).
    </Info>

    A campaign has a schedule period specifying when the campaign starts and when it ends. You must select the campaign duration range or schedule. The format used for this schedule is dd/MM/yyyy \~ dd/MM/yyyy.

    The it will display the total number of days for the campaign you are about to create.
  </Step>

  <Step title="Brand Name (Optional)">
    You can fill in this field with the brand name associated with the campaign you are creating.
  </Step>

  <Step title="Brand Image (Optional)">
    You can upload photos from brands related to the campaign you are going to create.

    <Info>
      Image formats are: .JPG, .JPEG, and .PNG with a minimum size of 300 x 300 px (optimal size is 700 x 700 px).
    </Info>
  </Step>

  <Step title="Click 'Save' & 'Continue' Button">
    To continue and save the campaign data you have filled in, you can click the **Save & Continue** button. Once the campaign has been successfully created, you will be directed to ([See Media Plan ↗](/documentation/campaign-management/create/media-plan/create)) to fill in the details of the Media Plan.
  </Step>
</Steps>