> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lynxssp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Place Based

This page helps you add new DOOH (Digital-Out-of-Home) Inventory with Place Based Type on the Lynx SSP Platform.

## How to Add Your Place Based DOOH (Digital-Out-of-Home) Inventory

<iframe frameborder="0" className="w-full aspect-video rounded-xl" allowfullscreen src="https://www.awesomescreenshot.com/embed?id=46511970&shareKey=e2474ca7231e432daf837368cbadf36c" />

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When adding DOOH (Digital-Out-of-Home) Inventory to the Lynx SSP Platform, you will need to provide some information or data that you can prepare and enter in the following form:

<img src="https://mintcdn.com/lynxssp-91a2d3cb/XyupbwYkIbgndxRU/images/documentation/inventory/display/add/place-based/dooh-add-place-based.png?fit=max&auto=format&n=XyupbwYkIbgndxRU&q=85&s=5a3ab3721f0909be545ae87d8f0104da" alt=" Place Based " width="1906" height="4419" data-path="images/documentation/inventory/display/add/place-based/dooh-add-place-based.png" />

Based on the form above, the information or data required to add new DOOH (Digital-Out-of-Home) Inventory is as follows:

<Steps>
  <Step title="Display Name (Required)">
    You can enter the Display Name or unique name of your DOOH (Digital-Out-of-Home) Inventory.
  </Step>

  <Step title="SKU (Required)">
    There are no set rules regarding SKU numbering. It all depends on your policy for determining the format and numbering of SKUs. SKUs can be used as unique parameters for performing specific searches on inventory.

    <Info>
      The **Display Name** & **SKU**  ou use cannot be duplicated. When you enter a Display Name & SKU that has been used previously and still exists in the system, the system will issue a warning that cannot be used.
    </Info>
  </Step>

  <Step title="Specification (Required)">
    You can choose the specifications according to the DOOH (Digital-Out-of-Home) Inventory specifications that you have, **Place Based** ([See Specification, Type & Category ↗](/documentation/inventory/specification-type-and-category)).
  </Step>

  <Step title="Type (Required)">
    The type you selected is **“DOOH”** because it adds DOOH (Digital-Out-of-Home) Inventory.
  </Step>

  <Step title="Category (Required)">
    You must select the category according to the DOOH (Digital-Out-of-Home) Inventory that you will add.
  </Step>

  <Step title="Resolution - Length (Required)">
    You can enter the resolution of the DOOH (Digital-Out-of-Home) Inventory that you will add.

    **Example:**  a Digital Billboard with a resolution of **1080 x 1920**, so enter **1080** as the Length.
  </Step>

  <Step title="Resolution - Width (Required)">
    You can enter the resolution of the DOOH (Digital-Out-of-Home) Inventory that you will add.

    **Example:**  a Digital Billboard with a resolution of **1080 x 1920**, so enter **1920** as the Width.
  </Step>

  <Step title="Height (Required)">
    You must enter the height of the DOOH (Digital-Out-of-Home) Inventory that you are adding. The unit of measurement is meters.

    **Example:**  a Digital Billboard with specification **1 m x 2,5 m with a height of 0 m from the bottom**. So entered **2,5 m as the height**.
  </Step>

  <Step title="Width (Required)">
    You must enter the width of the DOOH (Digital-Out-of-Home) Inventory that you are adding. The unit of measurement is meters.

    **Example:** a Digital Billboard with specification **1 m x 2,5 m with a height of 0 m from the bottom**. So entered **1 m as the width**.
  </Step>

  <Step title="Height from Ground (Required)">
    You must enter the height measurement from the bottom of the DOOH (Digital-Out-of-Home) Inventory that you are adding. The unit of measurement is meters.

    **Example:** a Digital Billboard with specification **1 m x 2,5 m with a height of 0 m from the bottom**. So entered **0 m as the height from ground**.
  </Step>

  <Step title="Schedules (Operational Days and Hours) (Required)">
    You must select specific operating days & hours from the Place Based DOOH (Digital-Out-of-Home) Inventory or billboard that you add to Lynx SSP

    **Example:**  a Digital Billboard with **All Operational Days** and operating hours only from **09.00 - 22.00**.
  </Step>

  <Step title="Ad Slot in a Single Loop (Required)">
    **Ad Slot** is the unit of time available to display creative in a single loop and **Loop** is a cycle containing several slots. You must enter the number of slots from the DOOH (Digital-Out-of-Home) Inventory that you want to add. The number of slots or creative displayed on a billboard depends on you as the Media Owner.

    **Example:**  a Digital Billboard with a **total of 10 slots**, so there will be 10 content slots that are displayed alternately in a single Loop.
  </Step>

  <Step title="Ad Duration per Slot (Required)">
    You must also enter the duration per slot for each DOOH (Digital-Out-of-Home) Inventory slot to be added. The format is in seconds.

    **Example:**  a Digital Billboard with a **total of 10 slots** and a duration of 15 seconds per slot, so each slot will be displayed for 15 seconds alternately.
  </Step>

  <Step title="Venue Name (Required)">
    This field specifies the exact name of the venue or place where the display unit (billboard, LED, signage, etc.) is installed.

    **Example:** Mall Gandaria City, Soekarno Hatta International Airport Terminal 3, MRT Istora Station.
  </Step>

  <Step title="Venue Type (Required)">
    Defines the category or type of venue in which the display is located.

    **Example:** Mall, Airport, Train Station, etc.
  </Step>

  <Step title="Placement (Required)">
    Indicates the specific area or placement of the display within the venue type.
  </Step>

  <Step title="Floor Name (Optional)">
    Specifies the floor or level name/label within the venue where the display is located.

    **Example:** Ground Floor (GF), Level 1, Basement 2 (B2), etc.
  </Step>

  <Step title="Level (Optional)">
    Represents the numerical floor level in the building structure.
  </Step>

  <Step title="Location (Latitude & Longitude) (Required)">
    You must enter the location coordinates in the form of latitude and longitude (Digital-Out-of-Home) where your inventory is located.
  </Step>

  <Step title="Address Notes (Required)">
    You can fill in this note with the complete address of your inventory location.
  </Step>

  <Step title="Price (Required)">
    You must enter the monthly price or rate card of the DOOH (Digital-Out-of-Home) Inventory or billboard that you add to Lynx SSP.
  </Step>

  <Step title="Upload Display Image (Optional)">
    You can upload photos of DOOH (Digital-Out-of-Home) Inventory or billboards that you have added to Lynx SSP.
  </Step>

  <Step title="Allow Regular Campaign (Optional)">
    You can specify or activate that your Place Based DOOH (Digital-Out-of-Home) Inventory is available for Regular campaign types ([See Select Inventory in the Media Plan ↗](/guideline/generate-report/create-campaign/create/media-plan/inventories/select)).
  </Step>

  <Step title="CPM (Cost Per-Thousand Impression) (Optional)">
    You can enter the price per thousand impressions from DOOH (Digital-Out-of-Home) Inventory or billboards that you add to Lynx SSP, if the inventory will also be available for Programmatic Campaign ([See Set DOOH Inventory to Programmatic ↗](/documentation/inventory/dooh/set-to-programmatic)).
  </Step>

  <Step title="Impression Multiplier (Optional)">
    You can enter the **Impression Multiplier** if the DOOH (Digital-Out-of-Home) Inventory you're adding is also available for Programmatic Campaigns. The Impression Multiplier is a multiplication factor used to estimate the actual number of impressions from a single ad play on a Digital-Out-of-Home (DOOH) screen, as one play can be seen by multiple people at once.

    **Example:** if one ad spot has an **Impression Multiplier of 70**, it is estimated that every time the ad appears, it is seen by 70 impressions.
  </Step>

  <Step title="Venue ID (Optional)">
    Venue ID is a unique identification code used to mark the location or placement point of an inventory (such as a billboard or DOOH screen) within Lynx SSP. Venue ID makes it easier for the system to distinguish one digital screen from another, even if they are in the same area.
  </Step>

  <Step title="Potential Impressions per day (Optional)">
    If you have data on how many potential impressions per day are generated from the inventory, you can fill it in this column. But if not, you can leave it blank.
  </Step>

  <Step title="Click the “Save” Button">
    After filling in all the information and adding DOOH (Digital-Out-of-Home) Inventory, click the **“Save”** button.
  </Step>
</Steps>