> ## Documentation Index > Fetch the complete documentation index at: https://docs.lynxssp.com/llms.txt > Use this file to discover all available pages before exploring further. # Overview **Reports** are a feature on the Lynx SSP Platform that provides performance reporting for client campaigns during their run. When a campaign concludes, clients who have placed advertisements on your inventory can obtain detailed reports on the achievements generated by those campaigns. This page will help you understand the various sections available in the **Campaign Reports Feature**. ## Media Measurement In the reporting calculation for **campaign reports** on the Lynx SSP Platform, three metrics are used: **Reach, Frequency**, to generate **Impression**. The calculation for these metrics is as follows: Board CMS Pn ## Accessing Campaign Reporting (Reports) Accessing Campaign Reports 1 Pn This will display the **Campaign Detail Information.** Accessing Campaign Reports 1 2 Pn Accessing Campaign Reports 2 Pn This will display the **Campaign Reports Page**. Accessing Campaign Reports 2 2 Pn ## Campaign Reports Overview Reports Overview Pn Based on the **Campaign Reports Overview** above, here is the explanation for each section: *** ### Campaign Name and Period Information regarding the name of the campaign and the campaign period (duration). *** *** ### Share Campaign Report Button This button is used to generate a web link that you can then provide to your clients, allowing them to access the campaign report directly via a web browser ([See Share Campaign Report ↗](/guideline/generate-report/reports/share)). Reports Share Campaign Report Button Pn *** ### Download Campaign Report Button This button is used to **download** the desired campaign report. The successfully downloaded report will be in **PDF file** format ([See Download Campaign Report ↗](/guideline/generate-report/reports/download)). Reports Download Campaign Report Button Pn *** ### Filter by Date Range The date range that can be used on this page is the range from the campaign schedule you previously applied ([See Creating a Campaign ↗](/guideline/generate-report/create-campaign/create)). By **default**, the selected date range in this filter is **1 month backward** (if the campaign period is longer than 1 month). *** ### Filter by Media Plan The data displayed on this page can be filtered based on the **Media Plan**. If a single campaign contains multiple media plans, you can specifically choose to display the campaign report only for a certain **Media Plan.** *** ### Filter by City & District The data displayed on this page can be filtered based on the **City or District** where the Inventory point is located. *** ### Filter by Inventory The data displayed on this page can be filtered based on the specific **Inventory** item you want. *** ### Filter Menu Through the filter menu, you can perform filtering or **refining of campaign reporting data** to better suit your needs. The filters available include: * **Filter by Date Range** * **Filter by Media Plan** * **Filter by Inventory** * **Filter by Display Type** * **Filter by Creative** * **Filter by Inventory Size** Once you have finished filtering, press the **'Apply Filter'** button, and the campaign report will display data based on your specific requirements. *** ### Filtering Search Button After you have performed the filtering (Points No. 4, 5, 6, and 7), you can press this search button, and the campaign report will display data based on your specific requirements. *** ### Media Plan Information The total number of media plans contained within a campaign. Reports Media Plan Information Pn *** ### Inventory Information The total number of inventory items contained within a campaign. Reports Inventory Information Pn *** ### Total Campaign Duration Information The total duration of a campaign. The unit used is days. Reports Total Campaign Duration Information Pn *** ### Total Remaining Campaign Days Information The total **remaining duration** of a campaign. The unit used is **days**. Reports Total Remaining Campaign Days Information Pn *** ### Overview Tab This tab indicates that you are currently on the **summary (overview) section** of a campaign report. Reports Overvienw Tab Pn *** ### Documentation Tab This panel tab indicates that you are currently in the **documentation section** of a campaign report. This section contains **proof of airing (Proof of Play/PoP)** that confirms the client's advertisement has been displayed on your billboards. Reports Documentation Tab Pn *** ### Average Performance per Hour Graph This graph is an **impression tracking graph** that displays the **average achievement of impression, reach, and frequency per hour** generated by a campaign, based on a specific time period determined in the date range filter (Point No. 4). Reports Average Performance Per Hour Graph Pn *** ### Average Performance per Day Graph This graph is an **impression tracking graph** that displays the **average achievement of impression, reach, and frequency per day** generated by a campaign, based on a specific time period determined in the date range filter. Reports Average Performance Per Day Graph Pn *** ### Filter by Monthly, Weekly, & Daily This filter is used to change the presentation of the impression or playlog data obtained, allowing it to be viewed by **month, week, or day**. *** ### Total Impression Widget The **total impressions** generated from one or more media plans/inventory items within a campaign. Reports Total Impression Widget Pn *** ### Average Impression per Day Information Widget The **average impressions** generated per day from one or more media plans/inventory items within a campaign. Reports Average Impression Per Day Widget Pn *** ### Highest Impression per Day Information Widget The **highest total impressions achieved in a single day** generated from one or more media plans/inventory items within a campaign. Reports Highest Impression Per Day Information Widget Pn *** ### Lowest Impression per Day Information Widget The **lowest total impressions achieved in a single day** generated from one or more media plans/inventory items within a campaign. Reports Lowest Impression Per Day Information Widget Pn *** ### Daily Performance Graph This graph displays the **total achievement** (number) of **impression, reach, and frequency per day** generated from a campaign, based on a specific time period determined in the date range filter (Point No. 5). Reports Daily Performance Graph Pn *** ### Impressions per Media Plan or Inventory This Panel Tab is for setting the data display based on your preference: whether you want the breakdown **per Inventory** or by the **Media Plan's Creative Content**. Reports Impressions Per Inventory Pn *** ### Age Demographics Graph This graph displays the **age demographics** of the audience for a running campaign. Reports Age Demographics Graph Pn *** ### Gender Demographics Graph This graph displays the **gender demographics** (male/female) of the audience for a running campaign. Reports Gender Demographics Graph Pn *** ### Home Location Graph This graph displays the **home location demographics** of the audience reached by a running campaign. Reports Home Location Graph Pn *** ### Office Location Graph This graph displays the **office location demographics** of the audience reached by a running campaign. Reports Office Location Graph Pn *** ### Education Demographics Graph This graph displays the **education demographics** of the audience for a running campaign. Reports Education Demographic Graph Pn *** ### Occupation Demographics Graph This graph displays the **occupation demographics** (e.g., job sector or employment status) of the audience for a running campaign. Reports Occupation Demographic Graph Pn *** ### Audience Segmentation Graph This graph displays the **audience segmentation** for a running campaign. *** ### Audience Device OS Graph This graph displays the **Device Operating System (OS)** used by the audience of a running campaign. Reports Audience Os Device Graph Pn *** ### Places Visited Graph This graph displays the **locations or places visited** by the audience reached by a running campaign. Overview 33 Pn *** ### Category of Places Visited Graph This graph displays the **category of locations or places visited** by the audience reached by a running campaign. Reports Category Visited Graph Pn ***