> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lynxssp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Deal Type

The **Deal Type** is a property that indicates the type of deal you are creating. There are two types of deals you can create: **Programmatic Guaranteed (PG)** and **Private Marketplace (PMP)**.

## Programmatic Guaranteed (PG)

Programmatic Guaranteed (PG), also known as Automated Guaranteed or Programmatic Direct, is a purchasing method that automates the negotiation and contract process normally carried out in Direct (Regular) Campaigns. It is a one-to-one agreement between the advertiser and you as the Media Owner (Publisher).

## Private Marketplace (PMP)

Private Marketplace (PMP) is a private or closed auction that can only be accessed by a select group of advertisers invited by you as the Media Owner (publisher). PMP is between Open Auction (open auction for all) and Programmatic Guaranteed (direct guaranteed agreement).

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Here are the differences between Programmatic Guaranteed (PG) and Private Marketplace (PMP):

| **Aspect**                | **Programmatic Guaranteed (PG)**                          | **Private Marketplace (PMP)**                    |
| :------------------------ | :-------------------------------------------------------- | :----------------------------------------------- |
| **Purchase Mechanism**    | Automatic Contract (Without Auction)                      | Auction (Real-Time Bidding)                      |
| **Participating Parties** | Only one advertiser                                       | Group of invited advertisers                     |
| **Inventory Guarantee**   | Guaranteed                                                | Non-Guaranteed                                   |
| **Price**                 | Fixed (agreed upon in advance)                            | Dynamic (varies depending on bids)               |
| **Fund Flow**             | Payment based on the agreed number of impressions & play. | Payment based on impressions won in the auction. |