> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lynxssp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Frequently Asked Question (FAQ)

This glossary was developed to help new users understand common questions you may encounter throughout the Programmatic Ads on Lynx SSP Platform, including our dashboard, inventory management, campaign management and programmatic campaign. While some of these terms may have different meanings or uses in other industries, this glossary defines them specifically within the context of digital advertising, programmatic buying, and ad tech as they apply to the Lynx SSP Platform.

<AccordionGroup>
  <Accordion title="What is a Programmatic Campaign?">
    A programmatic campaign is a type of campaign sale that allows you, as a media owner, to sell your Digital-Out-of-Home (DOOH) inventory automatically through an SSP (Supply-Side Platform), thereby maximizing your revenue potential.
  </Accordion>

  <Accordion title="What are the advantages or benefits of programmatic advertising for publishers or media owners?">
    Programmatic enables more optimal monetization of DOOH inventory through an automated advertising bidding and purchasing process using Real-Time Bidding (RTB) and data-driven technology.
  </Accordion>

  <Accordion title="What is different between regular (direct) campaigns with programmatic?">
    Regular (direct) campaigns are conducted directly between advertisers and publishers, involving manual negotiations on price, display duration, and selected locations. Meanwhile, programmatic purchases are conducted automatically using a system and auction process that utilizes Real-Time Bidding (RTB), which is carried out entirely on the Ad Server. This makes it more efficient, data-driven, and enables real-time targeting and optimization of campaign sales.

    <img src="https://mintcdn.com/lynxssp-91a2d3cb/jVFvCf5Nw6YzXEx5/images/Direct(Regular)vsProgrammaticCampaign.png?fit=max&auto=format&n=jVFvCf5Nw6YzXEx5&q=85&s=bfe77ea5755b4a12edb08006a47bb395" alt="Direct(regular)vs Programmatic Campaign Pn" width="1677" height="903" data-path="images/Direct(Regular)vsProgrammaticCampaign.png" />
  </Accordion>

  <Accordion title="What is Real-Time Bidding (RTB)?">
    RTB (Real-Time Bidding) is an automated auction process in a programmatic system that takes place in milliseconds to determine which advertiser's ad or campaign will be displayed on a particular DOOH (Digital-Out-of-Home) inventory.
  </Accordion>

  <Accordion title="What is an Ad Server?">
    An Ad Server is a system that manages and displays ads automatically based on Real Time Bidding (RTB) auction results to display programmatic campaigns from advertisers running on your DOOH (Digital-Out-of-Home) inventory, while also recording performance data such as impressions, spend rate, revenue, etc.

    You can access the Ad Server in the Lynx SSP Ad Exchange feature.
  </Accordion>

  <Accordion title="Is the sales process for programmatic campaigns fully controlled by Team Lynx, or do media owners can control?">
    The sales process for programmatic campaigns will continue to be controlled directly by you as the Media Owner. The Lynx team will assist in creating deals or agreements and monitoring. Meanwhile, you can review the material or content to be displayed and monitor the programmatic campaign process on the Ad Server or Ad Exchange feature.
  </Accordion>

  <Accordion title="What if the material or creative content of a programmatic campaign does not comply with regulations or policies?">
    You can review the material or content that will be displayed in the Creative Approval feature to reject it and provide reasons for rejection, after which the advertiser will resubmit material or content that complies with your policies.
  </Accordion>

  <Accordion title="What information or data is required for DOOH (Digital-Out-of-Home) inventory in running programmatic campaigns on Lynx?">
    Specifications such as location points (latitude & longitude) of DOOH (Digital-Out-of-Home) inventory, number of slots, duration per spot, operating hours, price, total impressions per day, CPM (Cost Per Mille) or price per thousand impressions, impression multiplier, and CMS (Content Management System) that you use.
  </Accordion>

  <Accordion title="Is it possible to continue running programmatic campaigns for DOOH (Digital-Out-of-Home) inventory that only serves sales at certain times?">
    You can still run programmatic campaigns according to the DOOH (Digital-Out-of-Home) inventory time or operational hours set by you as the Media Owner.
  </Accordion>

  <Accordion title="Are there any price differences or additional costs for DOOH (Digital-Out-of-Home) inventory between regular (direct) and programmatic campaign purchases from the Lynx Team?">
    There are no differences or additional costs, the price of DOOH (Digital-Out-of-Home) inventory sold will still follow the price you have set.
  </Accordion>

  <Accordion title="What is CPM (Cost Per Mille)?">
    CPM (Cost Per Mille) or cost per thousand impressions is a metric used in digital campaigns to measure the cost an advertiser must pay for every 1,000 times their ad is displayed.
  </Accordion>

  <Accordion title="What is Impression Multiplier?">
    Impression Multiplier is a multiplier factor used to estimate the actual number of impressions from a single advertisement display on Digital-Out-of-Home (DOOH) media, because one display can be seen by several people at once. For example, if a single spot has an Impression Multiplier of 5, then each time the advertisement appears, it is estimated to be seen by 5 people.
  </Accordion>

  <Accordion title="What CMS (Content Management System) can be used to run programmatic campaigns on Lynx?">
    You can use Lynx's default CMS (Content Management System), namely Screen App. CMS (Content Management System) that supports HTML5, such as:

    <CardGroup cols={2}>
      <Card title="Broadsign" />

      <Card title="Daktronics" />

      <Card title="Icon Play" />

      <Card title="LMX" />

      <Card title="Lumio" />

      <Card title="Viplex" />

      <Card title="Taurus" />

      <Card title="VNNOX" />
    </CardGroup>
  </Accordion>

  <Accordion title="What if the DOOH (Digital-Out-of-Home) inventory is already installed or uses another CMS (Content Management System) not mentioned above?">
    If your DOOH (Digital-Out-of-Home) inventory is already installed or uses a CMS (Content Management System) not mentioned above, you can use Lynx's default CMS, Screen App, for free or discuss it with the Lynx team.
  </Accordion>

  <Accordion title="What if there is a technical disruption when my programmatic campaign is running on DOOH (Digital-Out-of-Home) inventory?">
    Advertisers will be contacted by Team Lynx and informed of the date when the programmatic campaign can resume on DOOH (Digital-Out-of-Home) inventory that has experienced technical difficulties.
  </Accordion>
</AccordionGroup>