Overview
The Ad Serving API offers media owners a RESTful HTTP interface, enabling them to request ads, receive ad responses, report proof of plays (PoPs) and fired URL Tracking. This API serves as the bridge between your digital out-of-home (DOOH) inventory and the Lynx SSP platform, allowing for real-time ad delivery and comprehensive tracking.
What is the Ad Serving API?
The Ad Serving API is a programmatic advertising solution that enables:- Real-time Ad Requests - Dynamically request ads when your screens are ready to display content
- VAST Response Delivery - Receive industry-standard VAST (Video Ad Serving Template) tags for seamless ad playback
- Comprehensive Tracking - Report impression data and user interactions back to the platform
- Flexible Integration - Works with various content management systems and media players