Overview
As a media owner, you can monitor your programmatic campaign performance through multiple dashboard views. The platform provides detailed metrics and analytics to help you optimize ad delivery and maximize revenue.AdExchange Dashboard
Accessing the Dashboard
- Navigate to the “Inventory” menu in your dashboard
- Click “AdExchange” to access the performance metrics
The AdExchange dashboard provides real-time insights into your programmatic advertising performance across all connected inventory.
Available Metrics
| Metric | Description | Use Case |
|---|---|---|
| Ad Request | Total number of times an ad was requested by the platform, including all attempts to serve an ad, regardless of success | Monitor request volume and identify demand patterns |
| Ad Response | Total number of times an ad successfully responded to a request, indicating ad availability | Measure fill rate and platform responsiveness |
| Ad Played | Total number of times an ad was successfully displayed and played on screens | Track actual ad delivery and display success |
| Spend Rate | Rate at which advertiser budgets are consumed, calculated per thousand impressions or clicks | Understand revenue velocity and budget pacing |
| Impression | Total number of times an ad was viewed or loaded, including both visible and non-visible impressions | Measure total ad exposure and reach |
| Revenue | Total earnings generated from ads served and displayed | Track monetization performance and earnings |
Key Performance Indicators
Fill Rate
Play Success Rate
Revenue Per Impression
Playlist & Playlog Monitoring
Accessing Inventory-Specific Data
For detailed monitoring of individual inventory performance:- Copy the inventory name you want to check for programmatic campaign data
- Navigate to “Inventory” → “Display”
- Click on the specific inventory to view details
- Go to “Playlist & Playlog” section
- Click “Show Playlog” to view detailed play data
Playlist & Playlog Data
The detailed view provides:- Scheduled Content - Planned ad placements and timing
- Actual Playback - Real-time confirmation of content delivery
- Performance Metrics - Screen-specific analytics and success rates
- Error Logs - Troubleshooting information for failed deliveries
- Proof of Play - Verification data for advertiser reporting
Monitoring Best Practices
Daily Monitoring Tasks
Review Fill Rates - Monitor ad request to response ratios
Check Revenue Trends - Track daily earnings and identify optimization opportunities
Verify Playback Success - Ensure ads are displaying correctly on physical screens
Monitor Error Rates - Identify and address technical issues promptly
Weekly Performance Reviews
- Trend Analysis - Compare performance week-over-week
- Inventory Optimization - Identify top and underperforming screens
- Revenue Analysis - Analyze earnings patterns and seasonal trends
- Technical Health - Review system performance and API response times
Monthly Reporting
- Comprehensive Analytics - Generate detailed performance reports
- ROI Assessment - Evaluate programmatic performance vs. direct sales
- Capacity Planning - Assess inventory utilization and expansion opportunities
- Advertiser Insights - Understand demand patterns and pricing trends
Troubleshooting Common Issues
Low Fill Rates
- Check API Integration - Verify ad requests are properly formatted
- Review Inventory Setup - Ensure venue and screen configurations are correct
- Validate Targeting - Confirm inventory metadata supports advertiser requirements
Revenue Discrepancies
- Impression Tracking - Verify all tracking URLs are firing correctly
- Proof of Play - Ensure PoP reporting is functioning properly
- Dashboard Sync - Allow time for data processing (up to 60 minutes)
Playback Issues
- Screen Connectivity - Check network connections for individual screens
- VAST Compatibility - Verify media player supports received ad formats
- Content Delivery - Ensure creative assets load properly on target screens
Advanced Analytics
Custom Reporting
- Date Range Filtering - Analyze performance across specific time periods
- Inventory Segmentation - Compare performance across different venue types
- Campaign Attribution - Track individual campaign contribution to overall revenue
API Integration Monitoring
- Request Volume - Track API call patterns and identify anomalies
- Response Times - Monitor API performance and latency
- Error Rates - Track failed requests and system reliability
For detailed performance optimization guidance or technical support with monitoring tools, contact our support team.