Programmatic Guaranteed (PG)
Programmatic Guaranteed (PG), also known as Automated Guaranteed or Programmatic Direct, is a purchasing method that automates the negotiation and contract process normally carried out in Direct (Regular) Campaigns. It is a one-to-one agreement between the advertiser and you as the Media Owner (Publisher).Private Marketplace (PMP)
Private Marketplace (PMP) is a private or closed auction that can only be accessed by a select group of advertisers invited by you as the Media Owner (publisher). PMP is between Open Auction (open auction for all) and Programmatic Guaranteed (direct guaranteed agreement).Here are the differences between Programmatic Guaranteed (PG) and Private Marketplace (PMP):
| Aspect | Programmatic Guaranteed (PG) | Private Marketplace (PMP) |
|---|---|---|
| Purchase Mechanism | Automatic Contract (Without Auction) | Auction (Real-Time Bidding) |
| Participating Parties | Only one advertiser | Group of invited advertisers |
| Inventory Guarantee | Guaranteed | Non-Guaranteed |
| Price | Fixed (agreed upon in advance) | Dynamic (varies depending on bids) |
| Fund Flow | Payment based on the agreed number of impressions & play. | Payment based on impressions won in the auction. |