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Deal management is a feature that helps you, as a Media Owner, publish or sell your DOOH (Digital-Out-of-Home) Inventory into Programmatic Campaigns. Unlike open auctions and Direct (Regular) Campaigns, this feature allows you to create various types of closed deals, such as Programmatic Guaranteed (PG) or Private Marketplace (PMP), which can only be accessed by specific advertisers or agencies. This page will help you create and manage all deals efficiently. As such, this feature is at the core of programmatic campaigns on the Lynx SSP platform, where you can offer your DOOH (Digital-Out-of-Home) inventory to specific advertisers at pre-agreed prices and terms, thereby maximizing the value of each asset you own.

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Accessing the Deal Management Page

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Click the 'Programmatic' Menu

Accessing the Deal Management Page 1 Pn
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Click the 'Deal Management' Menu

Accessing the Deal Management Page 2 PnThis will display the Deal Management Page.Accessing the Deal Management Page 2 2 Pn

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Deal Management Overview

Deal Management Overview Based on the Deal Management Overview above, here is the explanation for each section: You can search for deals by typing keywords based on the Deal Name or the Deal ID you defined when creating it. Deal Management Search Pn

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Add New Deal Button

To create a new deal in the Lynx SSP platform, you can press the Add New Deal button on this page, and the system will immediately take you to a new page where you must fill in the data regarding the specifications of the deal to be created. Add New Deal Button

Create a Programmatic Guaranteed (PG) Deal ↗

Create a Private Marketplace (PMP) Deal ↗

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List Deal

In this section, you can see all the deals you have and that have been successfully entered into the Lynx SSP portal. The properties that can be seen in this table are as follows:

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List Deal Pn

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Deal Status Button

Using this button, you can activate your deals and change their status (See Deal Status ↗). Deal Status Button

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Edit Deal Button

Using this button, you can edit the details of your deals (See Edit Deal ↗). Deal Management Edit Deal Button Pn

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Pagination

The sequential numbers in the image below are navigation buttons you can use to go to the next deal list page. Deal Management Pagination Pn

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Page List

You can change the number of deals displayed. By default, there are 10 items, and you can change it to 50 or 100. Deal Management Page List Pn