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When firstly creating a campaign on the Lynx SSP Platform, you will need to prepare and enter some information or data in the following form: Campaign Information Based on the form above, the information or data required to create a new campaign is as follows:
1

Campaign Name (Required)

You can enter the name of the campaign you created or manage.
The campaign name you use cannot be duplicated. When you enter a campaign name that has been used previously and still exists in the system, the system will issue a warning that the campaign name cannot be used.
2

Campaign Type (Required)

You must choose one of the two types available for a campaign: Regular or Exclusive (See Campaign Type ↗).
3

Duration (Required)

The selected campaign duration will be used when you filter the Campaign Report page. The date range that will be active as a filter on the campaign report page is the range of the campaign duration (See Campaign Report ↗).
A campaign has a schedule period specifying when the campaign starts and when it ends. You must select the campaign duration range or schedule. The format used for this schedule is dd/MM/yyyy ~ dd/MM/yyyy.The it will display the total number of days for the campaign you are about to create.
4

Brand Name (Optional)

You can fill in this field with the brand name associated with the campaign you are creating.
5

Brand Image (Optional)

You can upload photos from brands related to the campaign you are going to create.
Image formats are: .JPG, .JPEG, and .PNG with a minimum size of 300 x 300 px (optimal size is 700 x 700 px).
6

Click 'Save' & 'Continue' Button

To continue and save the campaign data you have filled in, you can click the Save & Continue button. Once the campaign has been successfully created, you will be directed to (See Media Plan ↗) to fill in the details of the Media Plan.